Picture of the Old Guilford County Courthouse where County Commission meets

Why Showing Up Matters: The Case for Attending City Council and County Commissioner Meetings

June 19, 20264 min read

Many nonprofit leaders think of advocacy as something that happens in Raleigh or Washington, D.C. In reality, some of the most important decisions affecting nonprofits and the people they serve are made much closer to home.

City councils, county commissions, school boards, and other local governing bodies make decisions every month that shape housing, transportation, food access, public health, education, economic development, parks and recreation, behavioral health services, and countless other issues that affect community well-being. They also determine budgets, contracts, grants, and priorities that directly impact nonprofit organizations and residents.

Yet many nonprofit leaders never attend a public meeting unless there is a crisis, funding concern, or policy proposal directly affecting their organization.

That's a missed opportunity.

Advocacy Starts with Showing Up

One of the most effective forms of advocacy is also one of the simplest: being present.

Attending a meeting does not require delivering a public comment, organizing a campaign, or becoming a policy expert. Sometimes the most important thing a nonprofit leader can do is show up, listen, and learn.

By attending meetings, nonprofit leaders can:

  • Better understand how decisions are made

  • Learn about emerging issues before they become crises

  • Identify opportunities to collaborate with government partners

  • Gain insight into community priorities and funding decisions

  • Understand how local budgets affect community outcomes

  • Demonstrate that the nonprofit sector is paying attention

Relationships are built over time. When nonprofits only engage during moments of conflict or when funding is at stake, opportunities for partnership can be missed. Consistent presence helps establish trust and credibility before difficult conversations arise.

Your Voice Matters

Nonprofits see firsthand how policies affect residents. They understand the realities behind the data. They hear stories, identify gaps, and often recognize emerging needs before anyone else.

Elected officials and public staff benefit from hearing directly from the organizations working closest to community challenges. Whether your organization focuses on housing, food security, education, health, workforce development, the environment, or another issue, your perspective can help connect policy discussions to lived experience.

When nonprofit leaders engage in local government, they help ensure that community needs remain at the center of public decision-making.

Why Showing Up Creates Opportunities

One of the most overlooked benefits of attending public meetings is the opportunity to build relationships with elected officials. You do not need to speak during public comment to make an impression. Simply attending regularly demonstrates that you care about community issues and are invested in the future of your community.

Showing up helps you:

  • Put a face to your organization's name

  • Learn who is making decisions and how they think about community issues

  • Introduce yourself to elected officials before you need something

  • Build credibility and trust over time

  • Create opportunities for future conversations and partnerships

  • Open the door to one-on-one meetings, coffee conversations, and site visits

Many nonprofit leaders are surprised to learn how accessible local elected officials can be. A brief introduction before or after a meeting can often lead to a follow-up conversation and a deeper discussion about your organization's work and the communities you serve.

Over time, familiar faces become trusted faces. Strong advocacy is built on relationships, and relationships are built long before you need something.

Small Actions Create Bigger Change

Advocacy does not always require large coalitions, major campaigns, or formal testimony.

Sometimes it looks like:

  • Attending a County Commissioner meeting once a month

  • Following a City Council agenda

  • Meeting a newly elected official for coffee

  • Inviting a policymaker to visit your organization

  • Sharing a story that illustrates a community need

  • Offering yourself as a resource when questions arise

These actions may seem small, but over time they create stronger relationships, greater understanding, and more effective collaboration between nonprofits and government.

Civic Participation Strengthens Communities

Healthy communities depend on more than good programs and services. They depend on residents, organizations, businesses, and public leaders working together to address challenges and create opportunities.

When nonprofit leaders participate in public meetings, they help:

  • Ensure community experiences and perspectives are represented

  • Connect policy discussions to real-world impacts

  • Elevate emerging issues before they become crises

  • Strengthen communication between nonprofits and government

  • Increase transparency and public accountability

  • Build a stronger culture of civic engagement

Showing up does not guarantee a particular outcome. But it does increase the likelihood that decisions will be informed by the voices and experiences of the people closest to the work.

Start with the OSOVT Resources

Not sure where to begin?

One Sector, One Voice Triad maintains a public calendar of local government meetings and civic engagement opportunities across the Triad. Whether your interests are housing, food security, education, health, the environment, or another community issue, attending even one meeting can help you better understand how decisions are made and where your voice can have the greatest impact. Visit the OSOVT Calendar, identify the meetings most relevant to your work, and add them directly to your work calendar.

We also have an Advocacy Toolkit with worksheets that can help you prepare your messages, run scenarios, and determine what your "ask" will be if you do decide to speak.

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